Jul 19, 2010

Dial Up Mascara???


I was wandering through London Drugs Saturday afternoon and I, of course, beelined for the cosmetics area. Now, this trip wasn't like any other, since I was with a great friend of mine and we were both a bit tipsy from drinking on the patio. (Well, me more so than her...) I ended up buying a lot of things I didn't really need...aka three more lip glosses in Coral...BUT I found the product that's the basis for this review: Almay One Coat Dial Up Mascara

It's a brand new product, just launched in June, that actually has an adjustable base. The point of the dial is to customize the amount of lash coverage you want; a remarkable idea if you ask me.

So, does it work???

It's a chunky tube that actually compresses internally, thus giving the dialing effect. It has a thicker brush ( not your standard mascara wand) that does appear to evenly distribute the mascara. Level 1 gives a nice dusting of mascara but not very dramatic. Level 2, again, same as before but it goes on a bit thicker. Level 3 is the only level worth using as it gives full lashes but not the volume.

Would I use it again?

Though the idea of the mascara is smashing, I am not sold on the product. I love full, dramatic and voluptuous lashes and it didn't happen with this product. I, also, despise a mascara that makes my lashes hard to the touch. (This can cause lashes to break or fall out.) Having said this, I will definitely stick with my Estee Lauder or Lash Stiletto!

Let me know your thoughts though. I am always eager to hear what others think....

4 comments:

  1. I saw the ad for this and was curios about it... Now I think I'll avoid it. Thanks so much for these smashing tips!

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  2. Glad to hear you like the tip! Remember, everyone wants something different from a mascara and if you want bold, dramatic eyes, then I definitely don't recommend it!!

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  3. Hey Christina, so sorry that you were the one that actually purchased this mascara that we were so curious aboutlol. Thanks to your excellent review I will steer clear of the Almay and try the lash stiletto that I have been wanting to try for some time. You're the best xoxox

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  4. Thanks Margaret!!! Honestly, as much as I wanted to LOVE this product, I just didn't think that it was worth the money. I figured that if I was going to be using it on the third setting all the time, then it's better to buy something that's designed to give full lashes....xoxox

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Thanks for the love!...XO Christina

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