Oct 5, 2010

Can Pink Be the New Red?

About a week ago, I went on the hunt for the perfect pink lipstick.

When I say "went on a hunt", I really mean an expedition. I, literally, dragged my girlfriend around Sephora, Holt Renfrew, The Bay and Shoppers Drug Mart trying to find the perfect pink hue.

I was reading the latest COSMOPOLITAN magazine the day before the outing, making a list of pretty colors when I found it. The perfect pink!!! It was perfectly matte and just gorgeous. This color, Lancome's Stylista, was added to the top of my ever increasing list.

While shopping, I found the Lancome lipstick and it was NOT what I expected. In fact, it wasn't even pink, it was burnt orange. Quite obviously, not the color I wanted so I forgot about it.

As the day went on, I found the color I'd been seeking so desperately; Tarte Cosmetics Bikram Lip Stick. I ran after an associate, who promptly said they were out of that color and to try another location. So, I did. I tried two others that day, including the online store, and no one had it. (Which is making me think it's discontinued.)

So, through the heartache of finding the perfect shade and losing it, here's a list of beautiful pinks from that day's research:

1. MAC Creme Cup Lipstick. This color is the closest I could find to the Bikram lipstick. It's a fabulous light pink tone that looks phenomenal with smoky eyes.
2. Korres Mango Butter Lipstick in Rose (#22). This is my absolute favorite. The color, though pink, is a bit darker and looks more dusty rose than baby pink. It's uber moisturizing and luxurious.
3. Smashbox Cosmetics Lip Enhancing Gloss in POP. This color is that perfect baby pink color in a gloss form.
4. Benefit Silky-Finish Lipstick in Jing-A-Ling. This product line is always a treat. It's a soft, pale pink color that's extremely moisturizing and glossy looking.
4. Revlon SuperLustrous Creme Lip Color in Pink in the Afternoon (#415). A great pick for the budget-conscious gal. Super pink, creamy, moisturizing for only $7.

Now, on to the big question....Why, you ask, am I scouring the stores for pink????

According to a recent article in Cosmo, ("Surprising Factors That Make a Guy Eager to Meet You") men are biologically attracted to women with full, pink lips since they're (supposedly) linked to fertility. A pale lipstick, like light pink or peach, attracts light, which makes your mouth look plumper. -October 2010, pg. 78

Soooo, if this is true ladies, pink is, quite obviously, the new red.


  1. Awesome clues... one question, where can I find these brands, like Korres, Smashbox and Benefit? Are they all at Sephora?
    Thanks for keeping me up-to-date!

  2. Yep, you're totally right Bronwen. Sephora has all these brands. But, if you're addicted to online shopping like I am you can also buy them that way. (Quick note, Benefit and Smashbox are also sold at Shoppers Drug Mart.)


Thanks for the love!...XO Christina

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