Dial Up Mascara???

I was wandering through London Drugs Saturday afternoon and I, of course, beelined for the cosmetics area. Now, this trip wasn't like any other, since I was with a great friend of mine and we were both a bit tipsy from drinking on the patio. (Well, me more so than her...) I ended up buying a lot of things I didn't really need...aka three more lip glosses in Coral...BUT I found the product that's the basis for this review: Almay One Coat Dial Up Mascara

It's a brand new product, just launched in June, that actually has an adjustable base. The point of the dial is to customize the amount of lash coverage you want; a remarkable idea if you ask me.

So, does it work???

It's a chunky tube that actually compresses internally, thus giving the dialing effect. It has a thicker brush ( not your standard mascara wand) that does appear to evenly distribute the mascara. Level 1 gives a nice dusting of mascara but not very dramatic. Level 2, again, same as before but it goes on a bit thicker. Level 3 is the only level worth using as it gives full lashes but not the volume.

Would I use it again?

Though the idea of the mascara is smashing, I am not sold on the product. I love full, dramatic and voluptuous lashes and it didn't happen with this product. I, also, despise a mascara that makes my lashes hard to the touch. (This can cause lashes to break or fall out.) Having said this, I will definitely stick with my Estee Lauder or Lash Stiletto!

Let me know your thoughts though. I am always eager to hear what others think....